News Thirst Studio Global Sessions lands in Las Vegas | Thirst Studio Global Sessions lands in Las Vegas |
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| Friday, 18 May 2007 | |
 Thirst Studio Global Sessions lands in Las Vegas; the hottest music event celebrating the climax of a year long global search for the best emerging musical talent! May 8th, 2007, Amsterdam: Heineken; in their quest to support emerging music talent and provide relevant and unique musical experiences will be hosting the spectacular Thirst Studio Global Sessions in Las Vegas on May 25th – 27th, 2007. Heineken Thirst Studio Global Sessions will be touching down in Las Vegas for a weekend of dance, rock and hip-hop hosted by the legendary Kanye West along with Paul Oakenfold, Gym Class Heroes, and Gabriel and Dresden. Thirst Studio Global Sessions is a groundbreaking collaboration of rising talent & the planet’s leading producers across urban music genres, culminating in powerful new music & unique live performances. Christopher Carroll, Global Brand Experience Manager, Heineken International said, “Our music sponsorships are an important part of our global marketing strategy to further increase the premium Heineken brand equity and accelerate the growth of the brand, which is available in almost every country in the world. Thirst Studio, our Heineken-owned global music program, has been in 41 countries and 206 cities in our effort to build close and meaningful relationships with our urban young-adult consumers and the music community.'' Throughout 2006, Thirst Studio Global Sessions traveled the globe to find the very best musical talent in countries such as Denmark, Indonesia, Croatia, Malaysia, Singapore, Dubai, Romania and Hungary. The winners from each country are currently working on new tracks that will be judged by a panel including Paul Oakenfold, Gabriel and Dresden (who were voted “America’s Best DJ” and producers pf “Best Dance Single” at 2007 International Dance Music Awards in Miami this year), and Pioneer in order to choose the Thirst Studio Global Winner 2006. A People’s Choice Winner will also be chosen through voting on www.thirststudio.com. The Thirst Studio Global Winner will be exclusively announced at a private event in Las Vegas at Tao Night Club, on Friday, May 25th by Paul Oakenfold, who will play their winning track. -more- The Global Winner will then go directly to world-renowned “Palm Studio’s” with Gabriel and Dresden to remix the winning track, and then return to Tao Beach to perform the remastered track together. All of the Thirst Studio Winners from participating countries and present in Las Vegas will be awarded the chance to perform at the Thirst Studio Global Sessions Weekend in Las Vegas. They will also play at a number of worldwide Heineken Music events and receive exclusive prizes from long-time partner, Pioneer. “Music has played a long-standing, pivotal role in connecting with our Heineken consumers here in the US, and we are delighted to host Thirst Studio Global Sessions to underscore our position as a truly world class beer. The weekend’s activities will demonstrate our commitment to creativity, expression and achievement through music,” said Mike McCann, Director of Integrated Marketing, Promotions and Sponsorship Heineken USA. www.Heineken.com Editors Notes: The line up for Thirst Studio Global Session in Las Vegas May 25th – 27th is subject to change Please use the following in written materials: About Thirst Studio Since it’s beginning in 2002, Thirst Studio has been on an incredible journey. It began with one DJ, one music genre, and has grown to feature multiple performers and multiple genres on a global scale in the search for fresh music talent. Over 300,000 people have attended a Thirst Studio event and over 7,000 aspiring DJs and musicians have participated in the Thirst Studio programme. Over the years Thirst Studio has provided local talented DJs with the once in a lifetime opportunity to play alongside internationally known artists and performers, maximizing their exposure and status. Thirst Studio winners have received a huge amount of exclusive music hardware and software, widespread national media attention and career tips, advice and first hand experience from International DJs. Along the way, Thirst Studio has un-earthed some incredible talent: Thirst Studio 2005 global winner DJ Ronin embarked on a tour of Thirst Studio events around the globe – and performed in Ibiza on July 12th 2006 at legendary Ibiza nightclub Pacha. DJ Small is another Thirst Studio success story, winning Thirst Studio 2003 in Singapore, DJ Small has gone on to secure residencies at the top clubs in Singapore, establishing himself as one of the leading DJs in South East Asia. As a result of the ever changing music landscape, digital age plus consumption and convergence trends, Heineken is responding by building on an already successful concept and adding further credibility (producers) and further musical choices (three genres). Thirst Studio demonstrates Heineken’s continued commitment to discovering new music on a global level and continues Heineken’s legacy of supporting grass roots music through its collaboration with the world’s best musical experts, providing opportunity and investment into emerging talent. |
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